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MY COLOR ELIXIR WITH 34 NEW SHADES
The permanent hair dye My Color Elixir by APIVITA is specially designed based on naturalness, professional result and with absolute respect for the scalp.
COLOR MAGNET INNOVATION
An innovative system that stabilizes and
seals the color in the hair.
RESULT, HAIR HOLDS COLOR LIKE A MAGNET
How does it work:
Ensure maximum intensity and duration in your hair color in 2 steps:
Step 1: Get perfect white coverage and shine in just 30 minutes thanks to the dye cream with 3 precious oils (argan, avocado, and olive) that work in combination to stabilize the color and repair the hair structure during the hair dyeing process .
Step 2: Enhance the intensity and shine by applying the after-treatment cream with hyaluronic acid and honey extract that moisturizes the hair, creating a protection film that seals the color in the hair and highlights the shine of dyed hair. Apply again after 15 days.
My Color Elixir does not contain the main ones "unwanted" substances:
PPD (para-phenylenediamine): a basic chromophore group in dye products that is the main allergen in hair dyes.
Ammonia: an alkaline agent used to open the scales of the hairline and to penetrate the dye and has an unpleasant and heavy odor.
Alcohol: can irritate the scalp and dehydrate the hair
Resorcinol, Parabens, Propylene Glycol, SLS, Mineral oil, Silicones, 26 identified perfume allergens: substances that are often blamed for allergies, irritations and other side effects.
The Package includes:
Cream paint in a tube, 50ml
Color activating emulsion in vial with applicator, 75ml
Hair cream for after dyeing in 2 sachets, 15ml
A pair of gloves
Instructions for use
USE
Preparation
1. Remove your jewelry 3. Divide your hair into 4 parts to facilitate the application of the dye
2. Protect your clothes with a towel 4. Apply a small amount of oil to the wreath so as not to paint the skin in the specific area
TIPS
1. For best results ensure that the room temperature during application is not lower than 20◦ C
2. For longer duration in the color, do not repaint the hair earlier than 24 hours
3. Perform the sensitivity test 48 hours before applying the product to check your individual paint tolerance.
ACTIVE INGREDIENTS
ARGAN OIL
Nutrition & Remedy
Argan oil is particularly rich in nutrients and vitamins that strengthen the hair structure, repair damage and increase its durability. Argan oil deeply treats the hair giving it a unique softness and shine.
ORGANIC OLIVE OIL
Nutrition & Rejuvenation
It is traditionally used to nourish, stimulate and rejuvenate the skin and hair, while protecting against breakage and shearing.
Hyaluronic Acid
Intensive Hydration
A natural ingredient for skin and hair, it contributes to their hydration and endurance. It offers intensive hydration, acting as a magnet that can attract and hold up to 1000 times its weight in moisture. Leaves skin and hair shiny, soft, supple and healthy.
AVOCADO
Nutrition & Remedy
Avocado oil has beneficial properties for the hair due to its content of monounsaturated fats, proteins, copper, folic acid, magnesium and minerals that strengthen the structural elements of the hair, while helping the hair to return to its original form after the dyeing process. . Its composition also contains a complex of vitamins E and B.
BIOLOGICAL HONEY EXTRACT
Hydration & Softness
Honey is extremely rich in sugars and vitamins and is known for its moisturizing effect on both the length of the hair and the scalp. Hydrated hair is softer, healthier and uniquely highlights its color.
PPD
PPD (Para-phenylenediamine) is the main chromophore used in hair dyes and is the No. 1 cause of allergies and side effects.
