Η CeraVe created by dermatologists and launched by Coria Laboratories just 13 years ago. The brand's vision was to reach as many people as possible with affordable skincare products that contain 3 ceramides restoring the natural epidermal barrier.
These ceramides found to be deficient in skins exhibiting dermatological diseases. Formulations are enhanced with a revolutionary hydration release system known as MultiVesicular Emulsion (MVE) technology.
This combination, even with a single use of the product, achieves not only the reconstitution of the levels of ceramides on the skin, but provides the possibility of maintaining and lasting hydration at an adequate and controlled level, through the gradual release offered by the multi-layered beads.
MVE technology has the following advantage over most formulations: in contrast to "instant release", CeraVe MVE technology provides a gradual performance of the components through the multilayer concentric oily and aqueous phase beads that provide gradual hydration phases. Each MVE bead consists of concentric levels that "capture" components such as ceramides, fatty acids and phytosphingosine.
These levels release the CeraVe ingredients gradually and over time into the skin. The composition of CERAmides with MVE technology created the BEER, the affordable, cosmetic, dermatological and therapeutic care line for everyone, used and highly recommended by doctors and patients.
"Today, with its launch CeraVe worldwide, we are one step closer to the brand's vision, to reach as many people as possible, with affordable care products that contain the 3 essentially ceramides to repair the epidermal barrier. When a doctor recommends or a consumer tries CeraVe for the first time, we hope to feel the difference the products make on the skin. Our team looks forward to working with physicians and consumers around the world to continue to innovate and evolve CeraVe "Globally," says John Reed, General Manager of CeraVe in the US & Internationally.
The global expansion will focus on the brand's core cleansing and moisturizing, face and body products that contain the 3 key ceramides. The rapid expansion is a result of the brand's tremendous growth in North America (CeraVe is the #1 moisturizing brand in the US*) and the ever-increasing global trend for affordable, dermatological care products that deliver an enjoyable experience thanks to a great texture.
Η CeraVe has a full line of skin care products that meet the steps recommended by dermatologists for cleansing, conditioning and moisturizing.
