The number 1 cosmetics company in America

The Maybelline company was founded in Chicago by Thomas Lyle Williams in 1915. Williams noticed that his older sister Mabel applied a mixture of petroleum jelly and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a set of chemistry and produced a product sold locally called Lash-Brow-Ine. Williams renamed Maybelline eye beauty in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye makeup for everyday use," and Ultra Lash, the first mass-market automatic, in the 1960s.

Starting as a small family business and becoming the number one cosmetics company in America, Maybelline New York puts all the modern catwalk trends at the disposal of women, to give them the power to make a difference with their style. to explore new looks and to show off all their creativity and personality.  

Maybelline offers you scientifically advanced compositions, revolutionary textures and ultra-modern shades that launch fashion ˙ and all this always in the easiest, most economical, most wonderful way. Make up, eye and lip pencils, Lips sticks, shadows and everything your makeup needs! You just choose!